8 min read
Evolution of Personal Branding
From static CVs to verified, evidence‑based profiles.
Talent
History
Table of contents
Signals shifted from claims to evidence.
CV era
Static documents and chronology.
Online profiles
LinkedIn and portfolios.
Multi‑channel signals
Social proof and live demos.
AI era
Evidence extraction and verification.
Key drivers
Distribution
From local print to global platforms.
Data
From no metrics to real‑time funnels.
Candidate impact
Clarity
Higher expectations on structure.
Fairness
Transparency rules reduce bias.
What’s next
Outcome signals and skill ontologies will matter more than titles.
Better signals — better matching.