8 min read
Evolution of Job Postings
From print classifieds to AI‑targeted ads.
Jobs
History
Table of contents
Print era
Newspapers and classifieds.
Online boards
Aggregation and keyword search.
Programmatic
Targeted distribution and bidding.
AI era
Audience modeling and outcome signals.
Key drivers
Distribution
From local print to global platforms.
Data
From no metrics to real‑time funnels.
Impact on candidates
Clarity
Higher expectations for structure.
Fairness
Transparency rules reduce bias.
What’s next
Outcome‑signals and skills ontologies will drive matching over titles.
Better signals, better matches.
— Career Wiki Editorial