Apply Now Working Student (f/m/d) - Academic Partnerships - Marketing & Communications

Date: 05/25/2026 Company: SAP

We help the world run better

At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

What you'll build

We are looking for a motivated and creative working student (f/m/d) to support the Academic Partnerships team with marketing and communication activities. The responsibilities for this role include:

• Setting up microsites and registration pages for academic events
• Supporting activities for events at the SAP headquarters in Walldorf, such as the Academic Partnerships Community Meeting
• Creating and publishing content across communication platforms, including blogs, articles, and social media posts that resonate with our target audiences
• Assisting in planning, writing, and editing content for newsletters and mailing communication
• Researching, developing, and delivering communication materials for internal and external initiatives, programs and campaigns
• Supporting the production of marketing and event-related assets, including graphics/visuals, and videos
• Managing tasks related to the SAP Community
• Exploring new communication and marketing trends and identifying opportunities for implementation to enhance visibility and reach

What you bring

• Enrolled student (m/f/d) at a University or a University of Applied Sciences
• Preferred fields of study: Marketing and/or Communications, Advertising, Business Administration or Management, Media Studies, Translation Studies or Applied Linguistics
• Proficient in MS Office, MS Teams, and Canva
• Interest in software and technology
• Strong writing skill with attention to detail
• Adobe Creative Suite skills (esp. Adobe Illustrator, Photoshop, InDesign) and Canva skills are a plus
• Fluent in English and German
• Proactive and possess a can-do attitude
• Be a team player and passionate about marketing and communication topics

Where you belong

About Academic Partnerships

The Academic Partnerships team connects SAP with the global education ecosystem. We work with more than 2,800 educational institutions across 80+ countries, reaching over one million learners every year. Our mission: equip the next generation with the skills they need to thrive in a digital, AI-driven economy.

Our portfolio spans the full learning journey. From SAP Young Thinkers in schools, to SAP University Alliances at universities, to certifications through SAP Learning Hub. We build free, gamified learning experiences like Business Builders (developed with HEC Montréal and the NHL), run global SAP Academic Community Conferences, organize university-focused events, and support visits of SAP Executive Board members at leading universities worldwide.

What you will do Make a real impact on how the next generation discovers, learns, and builds careers with SAP technology. You will gain hands-on experience in B2B and education marketing within a global tech company, working closely with an international team. You will build a strong portfolio of marketing and event assets (social media creatives, videos, event branding, merchandise, slide decks) and get exposure to SAP brand guidelines, processes, and tools through collaboration with internal and external stakeholders.

Learn more here: www.sap.com/academic-alliances

Your set of application documents should contain a cover letter, a resume in table form, school leaving certificates, certificate of enrollment, current university transcript of records, copies of any academic degrees already earned, and if available, references from former employers (including internships). Please also describe your experience and skills in foreign languages and computer programs / programming languages.

This is a SAP global, strategic, paid working student position that provides students with opportunities to find purpose in their careers.

#Workingstudent #Werkstudent #Germany #Deutschland #Student #LIHybrid #SAPGermanStudentsCareers #SAPNextGen

Bring out your best SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for theSAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age,, religion, national origin, ethnicity, gender (including, childbirth, et al), orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to ourGuidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 453982 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Student | Employment Type: Limited Part Time | Additional Locations: #LI-Hybrid

Apply Now At SAP, we know success means different things to different people. Because we firmly believe that your success leads to ours, we instill an open and flexible culture, emb your personal passions, talents, and lifestyle while supporting your ambition throughout your career. We want people who think big and dream big. And most of all, we want people who are passionate about helping businesses – and the world – run better and improve people’s lives. Find us on